Trainings & Webinars
Held virtually through zoom

2020 changed the way every industry does business. Legacy service industries like real estate were hit even harder. Dilbeck agents had been doing in-person, paper to paper business for decades. 2020 presented a unique challenge - bring Dilbeck agents into the digital realm...quickly. The solution was simple: 2 companywide trainings a week, focused on bringing Dilbeck agents into the modern age of digital marketing.

I planned and presented each training to accommodate professionals with minimal to no social media and digital marketing experience. I put together introductory trainings, presentation slides, handouts, and interactive materials designed to break through the barriers for the first time digital marketer. Training topics covered everything you need to capture business online, from setting up social media channels to nurturing leads & digital content creation.

Social Media Advertising

Social Media Management

Content Creation & Curation

Website Content & Design

connecting with your sphere:
on instagram

"Connecting With Your Sphere on Instagram" is a 2-part training dedicated to giving professionals the knowledge they need to set up and manage their Instagram accounts. From business profiles, to discovering new followers, to best practices for engagement, "Connecting With Your Sphere on Instagram" arms agents with the insight they need to make Instagram work for them.

social media advertising:
Facebook

Facebook, for all its faults, delivers on the promise of affordable & high quality online advertising. They've lowered the barrier even further by baking their advertising platform directly into the consumer dashboard. With "Social Media Advertising for Facebook", I dive into the quick and easy ways professionals can get their content seen with just a few bucks and a couple of clicks.

Want to see more training videos?

Discover a few of my featured training videos here!

Digital marketing:
refreshing your online presence

Spend enough time online, and nearly everyone can amass an impressive collection of accounts and profiles that make brand management a challenge. For "Refreshing Your Online Presence" I go through the basics of online branding, from the ubiquitous advice "Go Google Yourself" to industry specific walkthroughs of Zillow and Realtor.com.

CONNECTING WITH YOUR SPHERE:
ON linkedin

"Connecting With Your Sphere on LinkedIn" is a 2 part training dedicated to giving professionals the knowledge they need to set up and manage their Linkedin profiles. Unlike other social media networks, LinkedIn focuses exclusively on building professional networks and brands. In these trainings, I cover the basics of setting up your LinkedIn profile, engagement best practices, and suggestions on how to grow and nurture your online network.