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FINCH eCOMMERCE GROWTH PLATFORM
Senior marketing manager

FINCH developed the world's first SaaS eCommerce growth platfrom. Designed by remote eCommerce teams for remote eCommerce teams, Finch blends transparent and granular data from all marketing channels with real-time product insights. At Finch, I managed an international team of marketing and tech professionals focused on a brand development and refresh, website design, multi-channel marketing strategies, and SaaS product development. 

BRAND & SAAS DEVELOPMENT
Introducing FINCH 2.0

Like most companies looking to pivot into the SaaS marketplace, FINCH was in need of not only a new product, but a new brand identity that kept pace with the tight competition within the tech space.

For Finch, I developed a new brand identity, SaaS product (UX & Features), & Go To Market Strategy complete with monetization model that met the needs of current customers and their international ICP. 

SAAS PRODUCT DEVELOPMENT
FINCH Advisor

After initiating a hard pivot to SaaS from a hybrid consultant model in 2020, Finch needed a new product that not only met current needs but anticipated the shifting climate.

I developed a full Go To Market strategy that was immediately adopted by the company and included: new branding, new software UX & product features, monetization model, detailed user journey, & a white label monetization strategy that could accellerate market saturation.

© 2021 | Ashley d ray | 818-939-3279 | ashleydray3@gmail.com