Managed the daily marketing activities of a remote, international, SaaS-focused marketing team. Responsible for setting marketing objectives, supervising staff, and measuring the effectiveness of marketing efforts.
Assisted in the development & implementation of PBE’s SaaS brand identity and product model. Created a new brand identity, logo, developed new product features, crafted tech-forward messaging, & created new visual elements for internal & external campaigns.
Managed a remote team of 13+ marketing specialists across Southern California. Responsible for maintaining & developing assets for all company digital marketing channels
Responsible for planning, organizing, and executing in-person events across Southern California for major national brands such as Absolut, Becks Beer, Victoria’s Secret, & various film premieres.
