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Max Pellegrini & Associates is the number 1 real estate team in Pasadena (for a few years running). His low key, spin-free approach to real estate has earned him an impressive roster of clients, historic properties, and architectural gems. Much like Tatone & Saffron, Max wanted a light brand refresh and showstopper marketing piece to showcase not only his sold properties but his impressive real estate, escrow, and contracting experience. The result was the Max Pellegrini & Associates magazine & monthly mailers.
I wrote, designed, and conceptualized this 16-page marketing mammoth with a focus on capturing new high-end clients in the Pasadena area. I reimagined Max's bio, packaged his services, conducted interviews, and wrote compelling property bios that sought to not only draw in new business but highlight his team's successes.
Located in the elite hills of Brentwood, this lavish estate was looking for an off-market sale. Max requested a property brochure that would showcase its raw bones and lavish grounds (without the need of extra attention from the MLS). What came to be was this 16-page property brochure focused on modern design and Brentwood luxury.
Shortly after the success of his 2019 magazine, Max enlisted me yet again for some print marketing goodness. He requested a monthly mailer focused on Pasadena luxury homeowners and designed to capture new leads while solidifying his place as Pasadena’s top realtor. The idea was to keep the design minimal, with visual elements switched out monthly for a fresh look and quick turn around.